Museum Marketing Project Grant

Museum Marketing Project Grant

The Public Affairs Section (PAS) of the U.S. Embassy in Tbilisi is pleased to announce an open competition for Georgian and American individuals and non-profit/non-governmental organizations, universities, and educational institutes to submit proposals for the project “Museum Marketing” promoting entrepreneurship and economic sustainability in the area of museum management.

The application deadline is March 10, 2017, before 6:00 PM. The project should be completed no later than December 15, 2017. The project proposal should teach business, marketing, branding, and outreach skills to 15-20 museum staff from throughout Georgia.

The project should include hands-on training and workshop of at least 15 Georgian museum staff, administrators, and curators. The grant recipient must solicit applications from museum staff based on an open call for participation and competition, and select participants based on merit and potential. The grantee must teach workshops and produce outcomes in the following areas:

  • Branding
  • Online presence
  • Social media
  • Youth and educational programming
  • Corporate sponsorships
  • University partnerships
  • Gift shop and café laws, accounting and management

At the end of the training, museum staff must have tangible outcomes such as: improved social media sites, branding, and outreach plans, marketing strategies, press packages and corporate outreach presentations. Ideal proposals will partner with multiple universities, businesses and training centers to gather the necessary experts and materials. Winning proposals will coordinate with applicable Ministries to provide instruction on laws and regulations pertaining to gift shops and food services inside museums.

“Museum Marketing” is meant to strengthen the economy of Georgia by leading museums towards self-sustainability and profitability, and increasing tourism to Georgia.

Please submit an application that includes the following:

  1. Project activities description that explains the grantee’s capacity and experience, how the applicant intends to select museum staff, and a detailed project plan for work, and;
  2. A narrative that details proposed workshops;
  3. Detailed project budget that lists all costs for promotion and training, including in-kind venues and other contributions;
  4. The resumes or CVs of the project administration staff and project partners;


Schedule: Workshops should be held for 3-5 days beginning no later than June 23 and ending no later than July 16. Workshops can be held in one consecutive session or two separate sessions.

If you have questions, please contact:

Public Affairs Section, U.S. Embassy in Tbilisi