Tbilisi, April 14, 2016 – U.S. Agency for International Development (USAID) Assistant Administrator for Europe and Eurasia (E&E) Thomas O. Melia and USAID Mission Director Douglas Ball will visit the Juice Processing Enterprise CAMPA.
Operating since 2008, CAMPA Ltd is one of the leading natural juice producers in Georgia. With USAID REAP’s assistance, CAMPA has expanded its product offerings by launching two new juices made from barberry and sea-buckthorn. Found in the wild mountainous area of Kazbegi Municipality, the collection and sale of barberry and sea-buckthorn provides new economic opportunities for vulnerable populations. To facilitate the collection of these raw materials, CAMPA arranged a collection center in Stepantsminda. With the commencement of sea-buckthorn season in December, CAMPA has already purchased 4 metric tons of sea-buckthorn from approximately 100 farmers, generating $8,900 in new cash markets. To maintain efficiency and meet increased workload, CAMPA hired eight new permanent employees, including four women. CAMPA is also party to the agreement facilitated by Restoring Efficiency to Agriculture Production (REAP) with Tbilisi State University and offers internship opportunities to students studying biotechnology.
USAID’s REAP project is a five year, $19.5 million activity that aims to increase incomes and employment in rural areas by delivering firm-level investment and technical assistance to agribusiness enterprises. REAP stimulates increased private sector investment and commercial finance to the agribusiness sector, mitigating risk for rural small- and medium-sized enterprises and entrepreneurs. REAP also expands commercially sustainable linkages between service providers, producers, post-harvest enterprises, and local business consulting firms.